Designing marketing materials can be both a fun and tedious activity. And, when different companies want different sizes and specifications, authors new to the industry may find this creative experience frustrating.
Rachael has put together some handy templates you can download free of charge to help you create suitably sized marketing materials including bookmarks, posters, banners and business cards.
Simply upload these templates to your programme of choice (the best free ones Rachael has found are Canva and GIMP), and design over them. Then, all you have to do is delete the template underneath everything.
In this post, Rachael shares her business card template, plus the platform she uses to print her own.
Rachael recommends https://www.banana-print.co.uk/business-cards/ where you can grab a bundle of free business cards by covering the cost of postage.
Though these are one-sided* and will state 'printed for free by...' on the back including the company branding, you can design and upload your own images.
They are the standard UK size: 85 x 55mm.
*This option might be ideal for anyone who hasn't designed business cards before, or as a means to get you started. You can always re-design and purchase something different in future through companies such as Vistaprint or Bizay, which Rachael uses often.
To learn more about printed marketing materials, why not grab a copy of Rachael's self-publishing guide? The Universe Doesn't Give A Sh*t About Your Book is now available through all your favourite retailer platforms.
If you need help with your book—perhaps you're not sure what independent publishing is all about, or you're feeling overwhelmed—you've certainly come to the right place!
E. Rachael Hardcastle offers her insight in The Universe Doesn't Give A Sh*t About Your Book, teaching you the basics of self-editing, formatting and marketing your debut book.
Whether you're already an established author or you're just starting out... Rachael can help, and she wants you to know that you're not alone on your journey to success.